Fig. 2

Scores of Mental Health Knowledge Schedule items during the three bursts of the social marketing campaign (weighted estimates). All items score on a 5-point Likert scale, from 5 = ‘strongly agree’ to 1 = ‘strongly disagree’. Employment: Most people with mental health problems want to have paid employment; Advice to a friend: If a friend had a mental health problem, I know what advice to give them to get professional help; Medication: Medication can be an effective treatment for people with mental health problems; Psychotherapy: Psychotherapy (e.g. counselling or talking therapy) can be an effective treatment for people with mental health problems; Recover: People with severe mental health problems can fully recover; Go to the doctor: Most people with mental health problems go to a healthcare professional to get help.