Table 2 Results of the multivariate logistic regression models to explore factors associated with campaign awareness
From: Time to Change’s social marketing campaign for a new target population: results from 2017 to 2019
Burst 1 April 2017 (n = 1349) | Burst 2 February 2018 (n = 1179) | Burst 3 February 2019 (n = 1169) | ||||
|---|---|---|---|---|---|---|
OR (95% CI) | p value | OR (95% CI) | p value | OR (95% CI) | p value | |
Age | ||||||
25–29 | 1.29 (0.85–1.97) | 0.235 | 1.07 (0.70–1.64) | 0.750 | 1.13 (0.72–1.79) | 0.592 |
30–34 | 1.59 (1.09–2.31) | 0.016 | 1.02 (0.69–1.51) | 0.907 | 1.09 (0.72–1.63) | 0.684 |
35–39 | 1.10 (0.75–1.62) | 0.624 | 1.31 (0.91–1.90) | 0.148 | 1.05 (0.73–1.50) | 0.801 |
40–45 (ref) | ||||||
Gender | ||||||
Female | 0.87 (0.65–1.17) | 0.350 | 0.74 (0.55–0.99) | 0.047 | 0.62 (0.46–0.84) | 0.002 |
Male (ref) | ||||||
Ethnicity | ||||||
Black | 1.68 (0.89–3.17) | 0.109 | 2.09 (0.88–4.97) | 0.094 | 4.51 (1.67–12.17) | 0.003 |
Asian | 1.95 (1.30–2.92) | 0.001 | 1.60 (1.04–2.48) | 0.033 | 1.24 (0.76–2.03) | 0.389 |
Mixed | 0.94 (0.36–2.43) | 0.895 | 1.73 (0.76–3.94) | 0.191 | 2.24 (0.77–6.50) | 0.137 |
Other | 2.80 (0.39–20.14) | 0.305 | 12.53 (1.52–103.03) | 0.019 | ||
White (ref) | ||||||
Socioeconomic status | ||||||
C2, skilled working class | 0.92 (0.65–1.29) | 0.624 | 1.32 (0.95–1.85) | 0.099 | 1.09 (0.77–1.53) | 0.635 |
D, working class | 1.09 (0.77–1.55) | 0.629 | 0.95 (0.65–1.38) | 0.772 | 0.93 (0.64–1.36) | 0.723 |
C1, low-middle class (ref) | – | – | – | – | – | |
Married | ||||||
Yes | 1.13 (0.79–1.61) | 0.504 | 1.08 (0.76–1.54) | 0.663 | 1.27 (0.88–1.83) | 0.195 |
No (ref) | ||||||
Children | ||||||
Yes | 1.49 (1.06–2.09) | 0.021 | 1.47 (1.05–2.06) | 0.025 | 1.82 (1.31–2.53) | < 0.001 |
No (ref) | ||||||
Employment status | ||||||
Not Working | 0.57 (0.14–2.35) | 0.437 | 0.33 (0.04–2.69) | 0.297 | 0.44 (0.04–4.77) | 0.503 |
Full/Partial work | 0.78 (0.20–3.06) | 0.717 | 0.46 (0.06–3.64) | 0.461 | 0.59 (0.06–6.10) | 0.654 |
Student (ref) | ||||||
Region | ||||||
North East | 1.15 (0.55–2.38) | 0.713 | 0.97 (0.50–1.91) | 0.936 | 1.30 (0.63–2.71) | 0.476 |
North West | 0.97 (0.56–1.69) | 0.916 | 1.36 (0.77–2.39) | 0.291 | 1.42 (0.82–2.48) | 0.213 |
East Midlands | 1.95 (1.05–3.64) | 0.035 | 1.15 (0.63–2.08) | 0.653 | 1.49 (0.82–2.71) | 0.190 |
West Midlands | 1.35 (0.76–2.39) | 0.311 | 0.97 (0.53–1.81) | 0.936 | 1.65 (0.88–3.09) | 0.115 |
East of England | 1.69 (0.94–3.04) | 0.077 | 1.08 (0.59–1.96) | 0.806 | 1.37 (0.70–2.67) | 0.362 |
London | 1.28 (0.72–2.26) | 0.402 | 1.66 (0.97–2.85) | 0.067 | 2.06 (1.17–3.64) | 0.013 |
South east | 1.37 (0.78–2.38) | 0.272 | 0.83 (0.45–1.52) | 0.545 | 0.99 (0.55–1.80) | 0.980 |
South west | 1.40 (0.73–2.70) | 0.316 | 0.76 (0.33–1.77) | 0.522 | 1.32 (0.69–2.55) | 0.401 |
Yorkshire & Humber (ref) | ||||||
Closest person with MI | ||||||
Self | 1.52 (0.94–2.47) | 0.091 | 2.40 (1.46–3.93) | 0.001 | 1.57 (0.97–2.53) | 0.066 |
Other | 1.96 (1.45–2.64) | < 0.001 | 2.10 (1.57–2.82) | < 0.001 | 1.78 (1.30–2.42) | < 0.001 |
None (ref) | – | – | – | |||