Table 3 Results of multivariate linear regression models to explore factors associated with MAKS, CAMI and RIBS
From: Time to Change’s social marketing campaign for a new target population: results from 2017 to 2019
MAKS (n = 3700) | CAMI (n = 3700) | RIBS (n = 3700) | ||||
|---|---|---|---|---|---|---|
β (95% CI) | p value | β (95% CI) | p value | β (95% CI) | p value | |
Burst | 0.10 (−0.03 to 0.23) | 0.125 | 0.01 (−0.30 to 0.33) | 0.928 | 0.10 (− 0.05 to 0.25) | 0.188 |
Awareness | 0.60 (0.36 to 0.84) | < 0.001 | 0.30 (− 0.28 to 0.88) | 0.310 | 0.58 (0.31 to 0.84) | < 0.001 |
Age | ||||||
25–29 | − 0.23 (− 0.54 to 0.09) | 0.160 | − 0.72 (−1.48 to 0.03) | 0.059 | 0.76 (0.41 to 1.11) | < 0.001 |
30–34 | − 0.10 (− 0.40 to 0.19) | 0.503 | − 0.61 (− 1.31to 0.10) | 0.093 | 0.45 (0.11 to 0.79) | 0.010 |
35–39 | − 0.15 (− 0.43 to 0.13) | 0.290 | − 0.37 (− 1.05 to 0.31) | 0.281 | 0.38 (0.06 to 0.69) | 0.019 |
40–45 (ref) | ||||||
Gender | ||||||
Female | 0.53 (0.30 to 0.76) | - < 0.001 | 2.39 (1.82 to 2.96) | < 0.001 | 0.22 (−0.05 to 0.48) | 0.111 |
Male (ref)- | ||||||
Ethnicity | ||||||
Black | 0.11 (−0.48 to 0.70) | 0.716 | −0.07 (−1.46 to 1.31) | 0.918 | −0.90 (− 1.66 to − 0.15) | 0.019 |
Asian | − 0.71 (− 1.07 to − 0.35) | < 0.001 | −3.18 (−4.01 to −2.35) | < 0.001 | − 1.15 (− 1.57 to − 0.72) | < 0.001 |
Mixed | 0.41 (− 0.38 to 1.20) | 0.309 | −0.71 (− 2.60 to 1.19) | 0.465 | − 0.86 (− 1.75 to 0.02) | 0.056 |
Other | − 0.80 (− 2.84 to 1.23) | 0.439 | −5.32 (−8.23 to − 2.41) | < 0.001 | − 0.15 (− 1.66 to 1.37) | 0.851 |
White (ref)- | ||||||
Socioeconomic status | ||||||
C2, skilled working class | − 0.23 (− 0.48 to 0.02) | 0.066 | − 0.87 (− 1.50 to − 0.24) | 0.007 | −0.02 (− 0.30 to 0.26) | 0.894 |
D, working class | −0.20 (− 0.48 to 0.07) | 0.151 | − 0.90 (− 1.55 to − 0.25) | 0.007 | −0.15 (− 0.47 to 0.17) | 0.357 |
C1, low-middle class (ref)- | ||||||
Married | ||||||
Yes | 0.08 (−0.19 to 0.35) | 0.549 | −0.12 (− 0.77 to 0.53) | 0.712 | 0.39 (0.06 to 0.71) | 0.021 |
No (ref)- | ||||||
Children | ||||||
Yes | 0.38 (0.13 to 0.63) | 0.003 | −0.05 (−0.65 to 0.55) | −0.872 | 0.16 (− 0.13 to 0.45) | 0.274 |
No (ref) | ||||||
Employment status | ||||||
Not Working | −0.11 (− 1.45 to 1.24) | 0.877 | − 0.61 (−3.62 to 2.41) | 0.694 | − 0.87 (− 1.90 to 0.15) | 0.094 |
Full/Partial work | − 0.36 (− 1.67 to 0.96) | 0.597 | − 1.63 (−4.53 to 1.27) | 0.271 | − 0.78 (− 1.74 to 0.18) | 0.112 |
Student (ref) | ||||||
Region | ||||||
North East | 0.17 (− 0.37 to 0.71) | 0.530 | 1.39 (0.10 to 2.68) | 0.035 | 0.39 (−0.19 to 0.97) | 0.190 |
North West | 0.23 (−0.20 to 0.65) | 0.294 | 0.63 (−0.37 to 1.62) | 0.217 | 0.11 (−0.38 to 0.61) | 0.656 |
East Midlands | 0.03 (−0.44 to 0.49) | 0.915 | 0.47 (−0.62 to 1.56) | 0.394 | −0.34 (− 0.88 to 0.19) | 0.210 |
West Midlands | 0.17 (−0.29 to 0.64) | 0.469 | −0.18 (−1.23 to 0.86) | 0.730 | 0.15 (−0.38 to 0.68) | 0.575 |
East of England | 0.17 (−0.30 to 0.63) | 0.483 | −0.77 (−1.92 to 0.38) | 0.188 | −0.50 (−1.05 to 0.05) | 0.075 |
London | −0.03 (− 0.47 to 0.41) | 0.887 | −2.08 (−3.08 to − 1.07) | < 0.001 | −0.75 (− 1.29 to − 0.22) | 0.005 |
South east | 0.08 (− 0.35 to 0.52) | 0.706 | − 0.30 (− 1.33 to 0.72) | 0.561 | −0.07 (− 0.60 to 0.46) | 0.790 |
South west | 0.23 (−0.28 to 0.75) | 0.375 | 0.49 (−0.78 to 1.75) | 0.450 | −0.12 (− 0.78 to 0.54) | 0.717 |
Yorkshire & Humber (ref) | ||||||
Closest person with MI | ||||||
Self | 2.96 (2.58 to 3.34) | < 0.001 | 7.22 (6.40 to 8.04) | < 0.001 | 3.20 (2.82 to 3.57) | < 0.001 |
Other | 1.44 (1.21 to 1.67) | < 0.001 | 2.92 (2.36 to 3.49) | < 0.001 | 2.12 (1.85 to 2.38) | < 0.001 |
None (ref) | – | – | – | – | ||