Table 1 Components of TPB incorporated into the ARTEMIS intervention

Attitude (towards seeking mental health services)

Extent to which

an individual has a positive or negative appraisal toward mental health help-seeking

Treatment fears

Expectation that treatment is not helpful

(L) Biopsychosocial etiological model of mental illness.

(L) Efficacy of medical, psychological and combined treatment

(L) Treatment gap and consequences of delayed treatment seeking

(Q&A) Psychiatrist addressing concerns about medication side effects

(SC/V) Role of treatment in recovery journey by social contact and narration in Black Dog video

Subjective Norm

Perceived social pressure/approval to seek mental health treatment

Seeking help for mental illness is frowned upon

(L) High prevalence of depression among tertiary students

(L, V, Q&A) Information that help-seeking improves life outcomes

(SC) Role modelling by social contact

Perceived Behavioural Control

Extent to which a person perceives mental health help-seeking as easy or difficult.

Do not know:

When to seek help,

Where and How to seek help

Concerns about affordability

Concerns about confidentiality

(L) Signs and symptoms of depression

(L, SC, Q&A) Avenues for help-seeking

(Q&A) Psychiatrist responses to confidentiality of treatment