Table 1 Summary of the key informant interviews and FGDs conducted

Heavy drinkers

1 FGD

Non-alcohol drinkers (lay people)

1 FGD

Wives of heavy drinkers

1 FGD

Children of heavy drinkers (aged 18–25 years)

1 FGD

Health facility managers

4 KIIs

Community Health Workers

2 KIIs

Local leaders

3 KIIs

Religious leaders

4 KIIs

Cultural leaders

1 KII

Non-alcohol drinkers (lay people)

2 KIIs